Evoking Memories with Smell | Health Concept

Smell a memory kit

JWT Singapore has teamed with global fragrance house Givaudan to create a first of a kind bespoke “Smell a Memory” kit – a unique innovation that harnesses the power of scent to evoke emotional memories among Alzheimer’s and dementia patients.

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The smell of succes?

Olly is a robot that turns alerts, pings, tweets, likes etc. into the smell you choose. No more annoying buzzes, just the smell that makes you recognize the interaction with your computer. You can customize the Olly as much as you want, you can change the smell from coffee to apple, but you can also customize the design. Olly was founded by Mint Foundry.  Why do we want a smell for everything, why do we want buzzes to be more of an experience? Are they trying to create a positive feeling?

You could say this product is linked to the online/offline trend. We are getting lost in cyberspace and want to get back onto the real world. This product gives us a physical attachment.

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