The Sweetest Ride

Candy Cab New York Candy Cab New York

No eating or drinking inside, except for candies! More

Don’t coffee-block your smile

Advertising isn’t about commercials anymore. Trident did a great job, focusing on the strength of their product. Don’t coffee-block your smile!

Soon – Chalk drawings

VIB is a life sciences research institute, based in Flanders, Belgium. They perform basic research with a strong focus on translating scientific results into pharmaceutical, agricultural and industrial applications. For their fifteenth anniversary, Soon did the entire event branding, for which they used only chalk and a huge blackboard. For this event they also designed a box with nine books in it. For the books only they made more than 200 large chalk drawings. Because people are getting more and more visual, this is a nice way to respond to this. It helps you to understand the information better and get a quick overview.

it begins with an idea, and then
it becomes something else*

*branding by pablo picasso

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