Soon – Chalk drawings

VIB is a life sciences research institute, based in Flanders, Belgium. They perform basic research with a strong focus on translating scientific results into pharmaceutical, agricultural and industrial applications. For their fifteenth anniversary, Soon did the entire event branding, for which they used only chalk and a huge blackboard. For this event they also designed a box with nine books in it. For the books only they made more than 200 large chalk drawings. Because people are getting more and more visual, this is a nice way to respond to this. It helps you to understand the information better and get a quick overview.

it begins with an idea, and then
it becomes something else*

*branding by pablo picasso


Cut On Your Bias – Everyone is a designer

Cut On Your Bias is a crowdsourced social-commerce platform for womenswear, menswear and home items. Fashion is all about trends, but also about taste. Unfortunately consumers have no interaction in the dynamic decisions that shape fashion. This platform creates an oppurtinity for virtual collaboration between costumer and designer. COYB is founded by Louis Monoyudis

This is how it works:

– Designers provide options such as fabric, color and silhouette
– Consumers vote on their favorite combinations over the course of a week
– The following week the winning styles are made available for pre-order in limited editions
– Each designer uses their production infrastructure and supply chain to produce the items
– Styles are delivered to customers in 8 weeks or less for fashion and 12 weeks or less for home

Using co-creation can be a very strategic way for an organisation. Fashion is really divers and everyone has their own taste. You probably once had something in mind you really wanted to have, but couldn’t find it anywhere. Cut On Your Bias has seen this insight and wants to react on it. I think co-creation is a good tool to use in the fashion industry, because the consumer want to play a part in the designing process. They want to be heard and appreciated. With this site they know their wants will be heard. You also know that the winning piece, will be sold much more, because the consumer is involved and feels bonded with the company.

Un Jour, Un Chef – Paris

Un Jour, Un Chef is a concept based on co-creation. Always wanted to be a chef? This is your chance. Un jour, Un chef gives you the possibility to play headchef for one day. You will work together with some experts to create a perfect meal. You can choose the recipe, the ingredients and the cooking process; you are in control! The only thing you have to do is apply via the website, it’s that easy! Because of the different chefs everyday, the customers can expect innovative, new, fresh, France food everyday.

This concept is a great way of co- creation. It will give the amateur cook a lifetime experience, so you will definitely have some free advertising. It is also an innovative way of restaurant managing. You have a new menu every day without doing the hard work to come up with this cooking ideas.

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