Eyescream – Branding

Eyescream

It all started off with a very ugly Taiwanese ice cream. The taste was good, but no one would ever buy something ugly like that. That is why design agency
m Barcelona came up with a new concept for this type of ice cream. To start, they separated the ingredients of the original Taiwanese ice cream. The shaved ice cream, the sauce and the topping, after that they decided to put some sugar eyes on top of the icecream to give it a personality. From there, the name was pretty soon defined: Eyescream.

The agency designed the interior of the store and the packaging of the ice cream. The packaging consists of a tray that will fit the ice cream container and two sauce containers. Regarding to the location they decided to make it a self-service store.

The strong aspect about this concept: weak points are being transformed into strong, identical aspects of the products. The designers did a great job keeping the brandimage and brand strategy in mind while giving birth to this concept.

eyescream

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Eyescream

 

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2 Comments (+add yours?)

  1. miehhke (thewinterof88)
    Apr 05, 2013 @ 10:38:05

    ik vind het kei schattig … Ligt er toevallig in België ook zo een zaak?
    Xx

    Reply

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