The book that can’t wait

Buenos Aires-based bookshop and publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book.  The book comes in an airsealed  package, once you open it, you only have two months to read it. Nowadays there are a lot of e-books, so authors/publishers have to come up with an attractive idea that will trigger readers to buy the printed book. With this new kind of ink they created a buzz around reading. The book was getting a lot of request and everyone was excited to read it. Do you think the printed book will survive?

[vimeo vimeo.com/43618619 w=550&h=350]
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