What’s the difference?

 

This is a new ad from PlanUk and its part of the campaign ‘because I’m a girl’. The ad can see if you are a men or a women because of the facial recognition software and  HD-camera. Women get to see the whole campaign and men will only see statistics about girls around the globe.The “Because I’m a girl” campaign aims to ensure girls in the world’s poorest countries can access a quality education. This will in turn move people from a life of poverty to a future with opportunity. By denying access to the ad for men, they will get a glimpse of what it feels like to have their basic choices taken away.

Will this be the future of advertising? Ad’s made for a specific public, what do you think advertising will bring in the future?

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2 Comments (+add yours?)

  1. Malou
    Mar 13, 2012 @ 13:04:23

    Wat bijzonder!

    Reply

  2. Cate Adriana B
    Mar 14, 2012 @ 16:30:18

    interessant!

    leuke blog.

    x Cate

    [5PREVIEW T-shirt giveaway till march 28th]

    Reply

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