Sam Friday

What it is:

Sam Friday is an intimate apparel shop. Basically this is just lingerie, but they also sell hangout wear (comfortable clothes for at home.) Sam Friday is thought by tree entrepreneurs. This shop is not like the usual lingerie shops. They don’t sell nude and black bra’s, because that will relate to much with the ‘normal’ shops. They have around ten different models, there is a bra for everyone. This store also gives a very intimate feeling. To try the bra’s you have to take  them out of a dresser.

Why it’s cool:

Sam Friday is cool, because the shop gives a very intimate feeling to their customers, like they’re shopping in their own closet. You can also ‘hire’ the store with a couple of friends for private shopping. This shop is related to the trend personalization it is an anti-reaction on the massa consumption.

bron: nrc





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