#5.1 levi’s water<less

What it is:

Levi’s has developed a jeans that reduce the amount of water while making the jeans. The reduce can be up to 96% off the normal process.

Why it’s cool:

one out of six people on the planet do not have enough water to drink, but the people who have don’t think about those people. They take their clean water for granted.  An average pair of levi’s jeans needs 42 liters of water to be dyed, washed and finished. That’s quite a lot and when people wash their jeans it costs 21 liters every time you wash. Levi’s want to reduce the amount of water while making the jeans and bring a message out, they want people to be more conscious about their use of water. Actually they are responding to the trend sustainability, but by making a huge campaign out of it you also could say that it are trend setters for other brands are for their customers to be more conscious. By buying a waterless levi’s jeans you are making a step in the right direction. Water needs to be saved, especially when it is so possible!

on the movie below you can see how this jeans is made


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2 Comments (+add yours?)

  1. Sarah
    Jan 27, 2011 @ 19:08:44

    Leuke blog, je schrijft goede artikelen! 🙂
    En dankjewel! Het is allemaal echt ja haha, alleen de ene keer zit het heel stijl hoor, die dag zat het toevallig super vol!

    Reply

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