Experience economy #3.6: changing coffeemug

What it is:

These are coffee cups that change when you pour coffee in them. The cup reacts to the heat of the coffee and change the cup into an other design. The on/off cup costs around $25 and you can buy it at charles and marie.

Why it’s cool:

This is cool because, you are not just drinking coffee. The changing of the cup makes brings drinking the coffee to an other level. It makes an experience of it. I like it!

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